Business Of Therapy - Alison Moore
BOOK MAY/JUNE WORKSHOP
PART 1 20th MAY, 7-9.30PM - Marketing (re)visited
In workshop 1, we look at an introduction to marketing – the four (or five) P’s of marketing – so much more than advertising – and whether your current or planned business fits with your aims. And where there are gaps, we will look at what can be done to lessen and remove them.
Part 2 - 3rd JUNE, 7-9PM - Second thoughts
In workshop 2 we will look at business processes including records ~ please don’t run away now. I will make record keeping simple and as straightforward as possible. We will look at Apps, for example online diary or practice management or accounting; and paper-based records. We will look at your turnover and profit, including full explanations of these terms so that you can tell how your business is.
Part 3 - 17 JUNE, 7-9PM - And thirdly
In the third workshop we will be pulling it all together in your business plan – giving you a one page view of your therapy business, which you can use to inform your planning – whether to give up another job, take extra rooms, take on admin support, decrease a day a week to spend time on ‘you’. And your plan can remind you of your success through your hard work, something as therapists we sometimes forget?