PART 2 Business of Therapy
Time & Location
About The Event
This series of 3 online workshops will review how you need your business to look, (your brand) and will help you create a simple business plan including clear financial structure so that you can focus on what matters – your clients.
Having a sound, suitable business structure means that as therapists we are confident in the financial and legal aspects we have set up, which means that we have more energy, creativity and empathy for our clients.
Following on from the series of GDPR conversations I had, online and individually, I have been privileged to talk with many colleagues about their businesses. There are several common themes that can be troublesome, and these workshops arose from my discussions.
In workshop 1, we look at an introduction to marketing – the four (or five) P’s of marketing – so much more than advertising – and whether your current or planned business fits with your aims. And where there are gaps, we will look at what can be
done to lessen and remove them.
In workshop 2 we will look at business processes including records ~ please don’t run away now. I will make record keeping simple and as straightforward as possible. We will look at Apps, for example online diary or practice management or accounting; and paper-based records. We will look at your turnover and profit, including full explanations of these terms so that you can tell how your business is.
In the third workshop we will be pulling it all together in your business plan – giving you a one page view of your therapy business, which you can use to inform your planning – whether to give up another job, take extra rooms, take on admin support, decrease a day a week to spend time on ‘you’. And your plan can remind you of your success through your hard work, something as therapists we sometimes forget?
The workshops will work whether you partake in one, two or all three.
You will have workbook/information sheets for each workshop, so that you can reflect on your own business in your own time. I will offer a 121 sessions via video (and face to face if you are near to Blandford Forum) at a special rate of £25 per 30 minutes for all attendees - where we can really focus on your unique therapy business.
Why am I offering this workshop?
As a fellow therapist and experienced business mentor, I bring a blend of person-centred perspectives to (what can be) a cold and difficult environment.
I am a successful Counsellor and supervisor [and as I write this I notice a squirm in my tummy]
I understand and manage the tensions between my clinical practice and my business world with compassion, professionalism and humour.
This means that I can offer an ethical, professional service to my clients whilst achieving my personal and economic wellbeing.
With more than 20 years’ experience of running successful businesses, and mentoring hundreds of established and start-up businesses, I have made and seen many of the mistakes that can make working for ourselves such a burden that we struggle with the parts of the job we like – helping our clients.
This programme is based on my experiences and will mean that you do not need to make these mistakes, and if you have, possible solutions are to hand.
At the end of the workshops:
1. You will have a clear understanding of basic recording keeping for business
2. You will have identified any gaps in your business processes and will have suggestions for how to complete them.
3. You will know what your successful business looks like
4. And you will learn a range of tactics to support that
5. You will have had fun – I hope
THREE WORDS THAT SUM UP WORKSHOPS: Simple Effective Helpful
- Sold OutSUPER EARLY BIRD£10£100£0
- Sold OutEARLY BIRD£25£250£0
- FULL PRICE£40£400£0